Every design decision we make has the potential to influence human behaviour.

Our human-centered approach places the needs, wants, and unique circumstances of the end user at the core of our design process. For every project, we emphasize collaboration and iterative prototyping methods for inquiry, discovery, and validation of ideas to ensure that the outcomes we deliver is content rich and can adapt to an evolving environment.

Method

Discovery

Educe the idea. Our projects begin by exploring user needs, the opportunity space, and your ideas and defining a framework of the problem that you’d like to solve.

Prototype

The next step is making ideas tangible so they can be evaluated. Even the loosest ideas can take shape by creating a design prototype so that it can be assessed and discussed in closer detail.

Blueprint

From an initial prototype, gaps can be uncovered, new opportunities unveiled and ideas crystallize with more clarity. Before implementation, we go through iterative refinements — it’s an ongoing process of creating and learning until the concept is robust enough for implementation.

Implement & Test

Once all parties are content with the design blueprint, we go into building mode to produce conceptually compelling, empowering, and meticulously refined project deliverables.

Services

Every project deserves to be treated differently and we offer a suite of services ranging from end-to-end solution design to creative production services. Our services include:

Exploration

Working at the intersection of design, technology, and business, we help our clients explore new ground. Connections happen in countless ways – through physical-, digital-, environmental interactions and channels. In today’s world, services are often a combination of these channels, making it even harder to gain the right foresight for action. Mapping people’s experiences, needs, and expectations can help uncover hidden obstacles and opportunities at an early stage. Such groundwork can provide strategic insights and product direction based and anticipate how people may be affected by processes, products, and services.

Co-creation / User experience mapping / Product road mapping / Strategic insights & opportunity finding / Low & high fidelity prototyping

Design

With design leadership, we proactively define the vision and strategic intent of a project. We establish multi-disciplinary collaborations with our partners to identify and translate their needs. For every design project, we put emphasis on creating coherent frameworks that allow design solutions that can scale and evolve over time.

Concept generation / Creative direction / Industrial design / Interface, digital & software / Experience design / Internet of Things (IoT) / Interactive prototyping & build / Packaging & print

Research

Driving innovation requires new and radical thinking and design research can be a driving force behind this process. We utilize various well-established design research methods to learn about people, processes, services, and products to help us gain new perspectives and elicit valuable insights.

Custom ethnographic research / Generative design methods / Participatory design research workshops

Communication

We utilize different media formats such as text, images, sound, and videos to successfully communicate the methods, insights, findings, and results of our projects.

User testing / Education / Case studies / Research writing

Clients