FOR EMILY CARR UNIVERSITY OF ART + DESIGN

Critical representation: a fabric of exchange.

The Clothing as Conversation research project at Emily Carr University of Art + Design seeks to address the challenges connected to contemporary design, fashion, technology, and sustainability. ED&I was engaged to develop a communication strategy and design language that could feature their three key research directions, highlight their research methods, and showcase ongoing findings.

The identity system applies colour to signify the three focus areas of the research — material artifacts, conversations, and social construct. Inspired by the research explorations, the logotype represents the morphing, multiplicity, and process of the project. The website showcases the range of activities happening within the Clothings as Conversation research — serving both as a ground for research inquiry and a space for collaborative sharing among students, affiliates, research assistants and research leads.

The Client

Emily Carr University of Art + Design

Year

2014 — 2016

Brief

ED&I is an industry partner in the research project and contributes to design research, research papers, illustration and consulting on communication strategies. The research team was looking for a website that could reflect a multi-faceted research approach and process, continuously in flux and growth.

Solution

A website that showcases a portfolio of the range of activities happening within the Clothings as Conversation research. A visual identity that emphasizes experimentation, "happy accidents," exploration and discovery and echoes the dynamic nature of research.

Services

Product-Service-System Strategy

Copy Writing & Editing

Website & Software Design

Development

Illustration

Information & Curriculum Architecture

User Interface Design

Motion Graphics

Research

Brand Identity Design

The research team was looking for a website that could reflect a multi-faceted research approach and process, continuously in flux and growth.