FOR MOLECULAR YOU

Shaping data-driven health.

Molecular You is a Vancouver based start-up company poised to take a lead in implementing data-driven personalized health solutions. Molecular You turned to ED&I’s design expertise to help create a brand experience journey that delivers on the promise of a new era of health personalization. An extensive suite of icons, illustrations and patterns accompany the organic, dynamic form of the logomark designed for this cutting-edge startup company.

The Client

Molecular You

Year

2016 — 2018

Brief

To create the brand identity and engagement strategy for all channels and mediums. Design and produce collateral templates for presentations, packaging and print and web.

Solution

An identity system that provides a cohesive visual experience across Molecular You’s many touch-points and a suite of assets that helps them stand out in the emerging field of Personalized Medicine. A vibrant visual identity that highlights the precision and dynamic nature of Molecular You’s approach to healthcare.

Services

Product-Service-System Strategy

User Experience Design

Copy Writing & Editing

Instructional Design

Brand Identity Design

Publication & Print Design

Illustration & Motion Graphics

Packaging Design


SAMPLE COLLECTION KIT TECHNICAL DRAWINGS

Molecular You monitors carefully selected biomarkers across multiple “omic” profiles — genomic, proteomic, metabolomic, microbiomic and exposomic. Biomarkers are sampled via blood tests and analyzed by Molecular You to report their effect on the body.

ED&I designed and illustrated the technical sample collection materials provided to practices that offer the services.



ICONS

A series of custom icon systems signify the key omic biomarker categories that the company analyzes, and a second icon system represents the health categories assessed through the multi-omic analysis.

The health system icons associate directly to the body illustration that serves as the anatomical map, both for interactive elements and for communication collateral.

REPORTING BACK RESULTS

The analysis is reported back through an interactive web-application, empowering people with a wealth of individualized health information and directions towards a healthier lifestyle.