Repositioning the web presence of an evolving genomics company.motion, published, strategy, website
With a vision to clearly communicate their high-quality degree attributes and the desire to create a unique and flexible visual expression for their program, the Allard team approached Educe for a visual design and strategy that could set them apart. We were tasked with creating program information materials that provide clear differentiation in an otherwise traditional competitive landscape. While incorporating the existing UBC and Allard School of Law brand systems, we needed to infuse a unique flare that could visually distinguish the Graduate Program for this package and that can be used for future projects.
We worked with the team at Allard to create a package that is streamlined, student-focused, and interesting to pick up and explore. To simplify wordy brochures and draw student attention with at-a-glance information, we created infographics to provide snapshots of the program with highlights and focus. The main brochure is built around discovery, exploration and a peek into the community of Allard; doubling as a campus map, the brochure highlights the collaborative learning environment that surrounds the Allard School of Law. Program cards supplement the brochure and allow students to gather more information about the programs they are interested in. A modular approach allows the team at Allard to add or edit information without changing the entire package.