Repositioning the web presence of an evolving genomics company.motion, published, strategy, website
CHC came to us with a need to increase learning engagement, while providing learners across many different cultures, languages and work situations with a comprehensive and standardized understanding of the curriculum. Bringing training from a traditional face-to-face approach to the web involves a transformation of both content and method. By incorporating media-rich content into the interactive interface, we aimed to lower the threshold for learner engagement and evoke curiosity for continuous learning. Keeping in mind that the corporate learning environment operates across many different cultures, languages and work situations, we were asked to implement intuitive communication strategies with strong visualizations for complex concepts.
Educe conceptualized, designed, branded and built the web-based learning application and learning media content. Built around features that facilitate communication and collaborative learning, every decision was driven by a core objective to lower the threshold for learning engagement and create a seamless integration with the everyday work context for CHC employees.
Globally dispersed teams create implementation difficulties for even the most forward-thinking training departments. The Learning Hub connects globally dispersed CHC employees, supports individual learning needs and promoting a proactive learning space where the learners can set their own pace. The framework facilitates learning administration and erases geographical distances between people in the organization— an efficient tool for trainers to share and implement training content.
We worked with the CHC team to map out their business processes and translate these into a subway-inspired process map. At a glance, the learner can navigate and plan their learning, but also see their role in the greater whole, which in turn makes learning more meaningful, creates grounds for cumulative development, and fosters immersive idea generation and innovation.
“As the Health and Safety Expert for Humberside (UK), I recognize how problematic it is to convey such an informative and well-presented educational package. I would like to go on record as saying that this is the most enjoyable and enlightening training platform I have had the pleasure of partaking in, and that it has fully received my personal 5-star endorsement.”
– Michael Fawcett
Health & Safety Expert, CHC Helicopters