Bringing clarity to personalized medicine.motion, published, strategy, website
Educe is an industry partner in the research project and contributes to design research, research papers, illustration and consulting on communication strategies. The research team was looking for a website that could reflect a multi-faceted research approach and process, continuously in flux and growth.
We created an identity system that uses colour to signify the three focus areas of the research —material artifacts, conversations, and social construct. Inspired by the research explorations, the logotype represents the morphing, multiplicity, and process of the project. The website showcases the range of activities happening within the Clothings as Conversation research — serving both as a ground for research inquiry and a space for collaborative sharing among students, affiliates, research assistants and research leads.