scope of work

  • Illustration
  • Web Design & Development
  • Motion Graphics
  • Photography
  • Identity System

visit

for contextual genomics

Repositioning the web presence of an evolving genomics company.

Contextual Genomics is a global genomics technology company that enhances cancer care and empowers laboratory testing facilities with their bioinformatics platform and interpretation engine. Educe was engaged by Contextual Genomics to update and expand their web presence, promoting their shift from a laboratory focus toward data-driven medicine.

the project

Contextual Genomics delivers cloud-based bioinformatics system for the identification and clinical interpretation of mutations from Next-Generation Sequencing. They recently refined their business model and Educe was tasked with developing visual assets to enforce the company’s shift in focus and to redesign their website to showcase Contextual Genomics as a cutting-edge technology company with global positioning.

the solution

Emphasizing the company’s shift from providing lab services to delivering technology and data analytic solutions, we created a visual language influenced by abstracts of genetic data technologies and analytics. We supported the creative direction and production of Contextual Genomics core business content through writing, illustration, photography and motion graphics.