Contextual Genomics delivers cloud-based bioinformatics system for the identification and clinical interpretation of mutations from Next-Generation Sequencing. They recently refined their business model and Educe was tasked with developing visual assets to enforce the company’s shift in focus and to redesign their website to showcase Contextual Genomics as a cutting-edge technology company with global positioning.

Emphasizing the company’s shift from providing lab services to delivering technology and data analytic solutions, we created a visual language influenced by abstracts of genetic data technologies and analytics. We supported the creative direction and production of Contextual Genomics core business content through writing, illustration, photography and motion graphics.