Repositioning the web presence of an evolving genomics company.motion, published, strategy, website
Babak Golkar’s installations were featured at West Vancouver Museum, Vancouver Art Gallery’s ‘Offsite’ location in downtown Vancouver and at the Sazmanab/Ab Anbar gallery in Tehran. The artist requested a book design that would reflect the playful qualities in his work. We created an English and Farsi presentation of Golkar’s work and present the bilinguality in a way that is meaningful and intentional—creating a dialogue between the two languages, and contributing to a meta understanding of Golkar’s work and practice.
As Farsi is read from right to left and English from left to right, we began both languages at the same cover with a 180 degree vertical rotation. The texts are treated as modular elements that cut into each other, echoing themes of tension in Golkar’s work. The book is especially playful for the bilingual reader—the unconventional rotating layout of text and images invites user participation and interaction. The artist wedged clay onto each canvas book cover, turning every book into a unique signature piece of art. We applied a layout design that uses tension, air and pacing to add to the reader experience. Inset translucent pages with tracings echo the outlines of the featured Scream Pots and allows for the reader to ‘piece’ together elements, evoking a visceral response to layers and form.