Repositioning the web presence of an evolving genomics company.motion, published, strategy, website
A Vancouver based company, Chocolate Arts crafts chocolates daily in small batches using locally grown, fine ingredients. With the development of a new line of ice cream and frozen products, the team at Chocolate Arts were looking for a sub-brand to exist under, but stand out from their existing store brand. The visual identity needed to be bright and fun, and include assets that could lend themselves to social media campaigns to help drive traffic on summer days.
Educe worked with the Chocolate Arts team to create a brand that reflects their core goals and vision for this new ice cream product offering. We drew directions from the metric, measured name, and its ° glyph. The icy teal representing the cool palettes of sub-zero degrees is paired with a vibrant red — resulting in a dynamic colour duo that is playful and also ties the brand back to its richer, red parent brand. We applied the shape of the wordmark and its ° glyph as a geometric baseline for a series of structural, highly simplified illustrations which serve as a visual icon system for the various ice-cream products under the Zero° brand. As a small business committed to sustainable packaging practices, the branding also allows Chocolate Arts to apply the modular visual language system across a variety of needs and products. The Chocolate Arts team uses both in-house and outsourced solutions to flexibly build their packaging range, signage, and branding materials. The adaptive visual assets support the business requirements for quick turn-around deliveries and modifications across multiple mediums and contexts — from cafe signage, pop-up installations, marketing materials and key packaging assets.